How to set your store showcase
If you are about to set your store showcase, put in consider these 2 things:
Leveraging Lighting
Lighting can add a lot of energy to the store, and string lights create especially festive energy. If string lights are not conducive to your visual marketing strategy, consider using something like a lighted pedestal.
Merchandisers should consider lining their windows and checkout areas with string lights and other forms of festive lighting. Don’t underestimate the effect that light has on emotions. For example, it’s been found that dimly lit stores like Hollister create a relaxed, hedonistic environment. On the other hand, bright lights have been found to help customers efficiently complete shopping tasks.
Use a Relevant Color Schemes
Try to think of a theme, for example; when thinking of holiday-related color schemes, most immediately think of red and green. While these two colors are great for Christmas-themed displays. If many people in your store’s general area celebrate Hanukkah, designing a store layout featuring colors like blue and silver may be wise.
A winter display may feature colors like blue, white, grey, with accents of earthy tones or gold. A summer display may feature colors like yellow, white, red and green. While this doesn’t grab the attention of a specific demographic, some markets may respond better to more generalized displays.
